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HONOR SOCIETY ENGAGES WITH
FANS USING FLOWD
December 21, 2011, Los Angeles, CA – Indie pop band Honor Society (www.honorsocietymusic.com) has signed up to use Flowd, the music lover’s social network, on its current Rock the Red Kettle Tour. The band, which has more than 130,000 Facebook followers, and whose recent EP, ‘A Tale of Risky Business, Part II,’ cracked the Billboard 200 through iTunes and Amazon downloads alone, will reward the first 5 fans to check into each gig with
meet-and-greets with the band at each of the tour’s 18 shows. The tour is in
partnership with the Salvation Army, and fans will receive information on where
to contribute locally to the organization.
Using Flowd, Honor Society will activate greater
engagement through its social network, enabling the major-market tour - which
kicked off Saturday, November 26 in Orlando, and hits Atlanta, New York,
Boston, Toronto, Nashville, Detroit, St. Louis, Phoenix, and Los Angeles, among
other stops - to demonstrate the effectiveness of mobile social media music
promotion. As Honor Society’s first tour as independent artists, the Rock the
Red Kettle tour will also demonstrate the band’s ability to seamlessly connect
with fans who have watched the group rise from its Hollywood Records debut,
‘Fashionably Late,’ and its supporting role on the Jonas Brothers World Tour in
2009. The group has shown deft touches with social media, launching the Honor
System (#HONORsystem) in 2010, and liberally releasing tracks through its web
site.
“We rely heavily on our social media outreach, and as
independent artists we see this as the primary communications vehicle for
speaking to fans and releasing our music. There is no separation between the
fan and the band, in this sense, and Flowd will help us aggregate our promotions
in one app,” said Honor Society. “Our audience is the ideal market segment for
social media engagement, and this provides us with a greater creative platform
for marketing new ideas. We also believe that Flowd can help us create
awareness and proceeds to the Salvation Army, a favorite charity, during their
peak fundraising season. This type of fan activism is another aspect of our
message that we want to drive through our fans.”
“With the addition of new features to Flowd this past
month, we can provide bands such as Honor Society a stronger platform for both
live performance engagement and persistent promotional hooks, which will
amplify their overall sell-through with superfans,” said Tommi Laitinen, SVP,
Flowd. “The Honor Society story tracks ideally with Flowd’s services, and we
are thrilled that the band will create greater awareness and buzz-building for
their tour and for the Salvation Army. As a young group with a passionate
social media following, Honor Society embodies the kind of artist partnership
that Flowd seeks, as they drive greater traffic and overall e-commerce
opportunities through their every move.”
Music fans can download Flowd for free from the
iTunes App Store, Android Market and Nokia Ovi store. Fans can find their
favorite bands under Artists and get
regular news, views and photos by following them. Fans can also discover more
about artists’ upcoming gigs by clicking on Events on the artist’s profile, listen to their latest
tracks, and watch their latest videos under Music.
By using Flowd, music fans can also use a wide range
of social networking features including check-in to places, send messages and
pictures, share the music that they’re listening to and connect with friends
through Twitter and Facebook. Fans can also customize the look and feel of
Flowd by re-skinning the app with artists’ themes. Flowd allows music fans to keep up to date with artists’
news and views, track and check-in to latest gigs and appearances and view
photos and videos. The Flowd community now results in 350% higher engagement
rates for music fans than on Facebook.
Artists can also reward their fans for their loyalty
by using Flowd’s Frequent Fans tool. This provides artists with a comprehensive marketing tool that allows
them to issue tailored Offers to fans
through in-app mobile coupons. Flowd will be rolling out new features to its Frequent Fans tool over
the next six months.
A portfolio company of Digia Ventures, the venture division of leading Finnish technology services firm Digia, Plc with offices in technology hubs Helsinki, Finland and Santa Clara, CA, Flowd has created a
mobile commerce platform – Frequent Fans – that provides music artists and
promoters with a flexible method for creating loyalty programs for fans, and
aggregating mobile check-in, photo and video uploads, and contests that bring
the fan and the performer closer than ever, whenever and wherever they might
wish to engage.
For more information, please visit http://flowd.com.
Follow the latest news and features through www.Twitter.com/flowdapp and http://www.facebook.com/flowd.fans and view the latest
videos on Flowd’s YouTube Channel at http://bit.ly/gJUZA7 Also, for immediate detailed updates,
be sure to read: http://blog.flowd.com/
ABOUT FLOWD: Flowd
is the music lovers’ social network. Flowd helps fans keep up with their
favorite music acts’ latest news, views, gigs and offers. Flowd also provides
an easy way to connect with friends, places and parties. High-profile artists
using Flowd today include Armin van Buuren, Alex M.O.R.P.H., HeadHunterz,
Markus Schulz, Gareth Emery, Fenech Soler, Ferry Corsten, We Are The Ocean and
others.
ABOUT DIGIA: Digia
is a public company, listed on the NASDAQ OMX Helsinki exchange (DIG1V). Flowd
is developed by Digia’s Ventures business unit.
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