HONOR SOCIETY COMPLETES SUCCESSFUL TOUR USING FLOWD
14 Percent Check-In Rate Managed Through 18-Date Rock the Red Kettle Tour

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Using Flowd, Honor Society will activate greater engagement through its social network, enabling the major-market tour - to demonstrate the effectiveness of mobile social media music promotion.

January 11, 2012, Los Angeles, CA – Indie pop band Honor Society (www.honorsocietymusic.com) successfully completed its recent 18-date Rock the Red Kettle Tour using Flowd, the music lover’s social network, capping the tour with a show at the Roxy, in Hollywood, on December 18th. The band participated in he Rock the Red Kettle Show, at the Universal City Walk, as part of the 2nd Annual fundraiser for the Salvation Army, on December 17th, along with Colbie Caillat, Hanson, Greyson Chance, and others. The tour’s overall 14 percent check-in rate – with some shows exceeding 20 percent - using Flowd enabled fans to maintain real-time contact with the band. Honor Society rewarded the first 5 fans to check into each gig with meet-and-greets with the band at each of the tour’s shows.

See the video of Honor Society on tour, using Flowd, at: http://youtu.be/FL7B6NsUMok

  The major-market tour included stops in Orlando, Atlanta, New York, Boston, Toronto, Nashville, Detroit, St. Louis, Phoenix, and Los Angeles, among other stops. The band is an exemplar of social media music promotion, having completed its second tour as independent artists.

“Going on the road, and connecting with our fans meant that we needed continuous access with our fans, and Flowd provided the way for us to channel all of our social media communication through a single app,” said the band. “The value of our fans, and their response to our every move is the kind of cool relationship that can only be driven through social media. We were able to drive solid fan engagement, using Flowd, and spread the kind of positive messages that really bond a community.”

“The performance of Honor Society onstage carries over to their offstage work, and they embody the kind of artist-fan engagement that we have sought to achieve with Flowd. They are a litmus test for the next phase of superfan promotion,” said Wilhelm Taht, director of marketing, Flowd. “The success of their tour points to the future of mobile commerce for bands, who can deliver higher conversion rates through apps that take advantage of all social media hooks.”

Indie pop band Honor Society (www.honorsocietymusic.com) has signed up to use Flowd, the music lover’s social network, on its current Rock the Red Kettle Tour.

Music fans can download Flowd for free from the iTunes App Store (http://itunes.apple.com/fi/app/flowd/id378303808?mt=8), Android Market (https://market.android.com/details?id=com.digia.flowd), and Nokia Ovi store (http://store.ovi.com/content/118220). Fans can find their favorite bands under Artists and get regular news, views and photos by following them. Fans can also discover more about artists’ upcoming gigs by clicking on Events on the artist’s profile, listen to their latest tracks, and watch their latest videos under Music.

By using Flowd, music fans can also use a wide range of social networking features including check-in to places, send messages and pictures, share the music that they’re listening to and connect with friends through Twitter and Facebook. Fans can also customize the look and feel of Flowd by re-skinning the app with artists’ themes. Flowd allows music fans to keep up to date with artists’ news and views, track and check-in to the latest gigs and appearances and view photos and videos. The Flowd community now results in 350% higher engagement rates for music fans than on Facebook.

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  Artists can also reward their fans for their loyalty by using Flowd’s Frequent Fans tool. This provides artists with a comprehensive marketing tool that allows them to issue tailored Offers to fans through in-app mobile coupons. Flowd will be rolling out new features to its Frequent Fans tool over the next six months.

A portfolio company of Digia Ventures, the venture division of leading Finnish technology services firm Digia, Plc with offices in technology hubs Helsinki, Finland and Santa Clara, CA, Flowd has created a mobile commerce platform – Frequent Fans – that provides music artists and promoters with a flexible method for creating loyalty programs for fans, and aggregating mobile check-in, photo and video uploads, and contests that bring the fan and the performer closer than ever, whenever and wherever they might wish to engage.

For more information, please visit http://flowd.com. Follow the latest news and features through www.Twitter.com/flowdapp and http://www.facebook.com/flowd.fans and view the latest videos on Flowd’s YouTube Channel at http://bit.ly/gJUZA7. Also, for immediate detailed updates, be sure to read: http://blog.flowd.com

ABOUT FLOWD: Flowd is the music lovers’ social network. Flowd helps fans keep up with their favorite music acts’ latest news, views, gigs and offers. Flowd also provides an easy way to connect with friends, places and parties. High-profile artists using Flowd today include Armin van Buuren, Alex M.O.R.P.H., HeadHunterz, Markus Schulz, Gareth Emery, Fenech Soler, Ferry Corsten, We Are The Ocean and others.